Rural Research

Research First specialises in qualitative and quantitative research with rural communities. At the heart of every project, we are committed to meaningful engagement that puts the participant at the centre of design. This means a focus on low burden approaches to facilitate understanding and positive change for rural communities and the agricultural sector.

We have the most accurate and comprehensive database of farmers, growers and lifestyle blocks. Willingness to participate in our research is high and with many actively volunteering to re-engage, our network for projects is big.

Rural research is a significant proportion of our work; our clients and their information needs are diverse so the breadth of knowledge we continue to develop means insights and action points at a project level are well founded and contextualised.

For an example of our work you can download our Baseline of Digital Adoption in Primary Industries report here.