MEASURE. UNDERSTAND. CHANGE.
REDEFINING WHAT A RESEARCH COMPANY SHOULD BE
MEET THE DIRECTORS
Simon Worthington
Managing Director
Simon is the Managing Director of Research First and also leads the Strategy Consulting arm of the business. Prior to joining Research First, Simon had senior management roles in a number of international blue-chip companies. His particular expertise is in helping organisations navigate complex and uncertain environments.
Carl Davidson
Director of Insight
Carl has spent his life in the research industry, crafting a reputation as an expert in consumer behaviour, research design, and behaviour change. He is the author or editor of eight books about research in New Zealand and is currently working on his ninth.
Ann Thompson
Director of Research
Ann is our Voice of the Customer expert. She has worked in the field of Customer Experience Management in the UK, Europe, throughout Asia Pacific. Few people know more about stakeholder engagement, customer journey mapping, insight dissemination and activation, than Ann. She has over 25 years’ experience in the research industry, on both the client and agency sides.
Barry van Beurten
Director of Partnerships
Working with an insights company is all about building effective partnerships, and Barry knows more about how to build those partnerships than most. He has been inspriring, connecting, and engaging organisations about research before the turn of the century. He previously worked as the research manager of a multinational and was the founding partner of The Research Broker.