Our job is to help you make sense of your customers, community, stakeholders, and markets.
We do that by collecting data and transforming it into clear insights so you can better understand and address your needs.
We see our role as being much more about asking ‘so what?’ and ‘now what?’ rather than ‘who said what?’.
Over 1,000 Research Projects Completed
Over 11,400,000 questions asked
Pie Charts Used
Packed with insight, information, and imagination, our inaugural Research First Annual 2017 is a great read.
Simon is the Managing Director of Research First and also leads the Strategy Consulting arm of the business. Prior to joining Research First, Simon had senior management roles in a number of international blue-chip companies. His particular expertise is in helping organisations navigate complex and uncertain environments.
Carl has spent his life in the research industry, crafting a reputation as an expert in consumer behaviour, research design, and behaviour change. He is the author or editor of eight books about research in New Zealand and is currently working on his ninth.
When the history of market research in New Zealand is written there will be a chapter dedicated to Ian. At Research First Ian runs the Research Team but there is little in the industry that he has not done. As well as being one of the industry’s pacesetters, Ian is an expert in understanding and measuring customer motivation.
Ann is our Voice of the Customer expert. She has worked in the field of Customer Experience Management in the UK, Europe, throughout Asia Pacific. Few people know more about stakeholder engagement, customer journey mapping, insight dissemination and activation, than Ann. She has over 25 years’ experience in the research industry, on both the client and agency sides.
We have five offices nationwide.
Unit 3, Level 1 Qb Studios | 208 Ponsonby Road | Auckland 1011
Tel: 021 655 139
PO Box 4632 | Mt Maunganui 3141
Tel: 021 0269 2354
Level 12, 215-229 | Lambton Quay | Wellington 6140
Tel: 0508 4 Research
23 Carlyle street | PO Box 94 | Christchurch 8140
Tel: 03 281 7832
17 Dunmore Street | Wanaka 9305
Tel: 022 676 8722