MEASURE. UNDERSTAND. CHANGE.
REDEFINING WHAT A RESEARCH COMPANY SHOULD BE
The 2017 Research First Annual is out now.
Packed with insight, information, and imagination, our inaugural Research First Annual 2017 is a great read.
Click here to download your free copy.
MEET THE DIRECTORS
Simon Worthington
Managing Director
Simon is the Managing Director of Research First and also leads the Strategy Consulting arm of the business. Prior to joining Research First, Simon had senior management roles in a number of international blue-chip companies. His particular expertise is in helping organisations navigate complex and uncertain environments.
Carl Davidson
Director of Insight
Carl has spent his life in the research industry, crafting a reputation as an expert in consumer behaviour, research design, and behaviour change. He is the author or editor of eight books about research in New Zealand and is currently working on his ninth.
Ian Mills
Director of Research
When the history of market research in New Zealand is written there will be a chapter dedicated to Ian. At Research First Ian runs the Research Team but there is little in the industry that he has not done. As well as being one of the industry’s pacesetters, Ian is an expert in understanding and measuring customer motivation.
Ann Thompson
Director of Research
Ann is our Voice of the Customer expert. She has worked in the field of Customer Experience Management in the UK, Europe, throughout Asia Pacific. Few people know more about stakeholder engagement, customer journey mapping, insight dissemination and activation, than Ann. She has over 25 years’ experience in the research industry, on both the client and agency sides.