When you hear the sound of hooves, think horses, not zebras.

Research First are currently running a business enterprise project for the World Bank.

If you run a business in New Zealand, you may have received an email or call recently from one of our recruitment staff. Click here to learn more.

The Research Association Research Effectiveness Awards 2023

Proud winners of the Supreme Award for the most effective project of the year

This year’s Supreme winner has it all – a difficult topic and stakeholder groups, an industry sector of national importance, multi-mode, multi-stages, future proofing and true collaboration across a variety of project stakeholders with incredible outcomes.

Research First also collected the Platinum Award in the business to business category for our work with Agritech.

Click here to see the award-winning report.

Let’s face it, most research companies are pretty dull.

Many of them seem to think they are in the business of selling science rather than helping their clients access evidence. At Research First we are not like most research companies. We are clear that our mission is to help businesses make better decisions.

Our business is built around helping you solve problems. The more complex and gnarly the problem, the better.

Approach

The key when solving problems is to make sure you’re focused on the right problem.

After all, a problem well put is half solved. Our approach is to work with you to make sure we are focused on the right problem long before we start gathering the evidence to solve it. And at Research First we can find those solutions because everything we do combines marketing and social science insight. This means that we can help you see further than your competition, and even help you see around corners. Also, our goal is to create the most useful and user-friendly insights imaginable. That means no long boring reports, just what you need to know to untie the knots and connect the dots.

Reach

What enables us to deliver the most useful and user-friendly insights imaginable is the investment we have made in our infrastructure and team over the last 15 years. We have all the research tools needed to reach any audience, including an in-house call centre and nationwide interviewing team. We specialise in reaching hard-to-reach audiences, and in helping them tell their stories.

Expertise

Rural Research
Employee Experience
Market Segmentation
Ethnography Marketing
Market Validation
Training and Seminars
Brand Development
Behaviour Change and Applied Psychology
Campaign Evaluation
Evaluation
For Good
Research Design
Stakeholder Engagement

We don’t select our clients – they select us.

Our long-standing clients include some of the most successful high-profile organisations and businesses in New Zealand.

Carl Davidson

Director

Ann Thompson

Director of Research

Liz Morley

Account Director

Pip Aimer

Data Analytics Team Manager

Steve Wagner

Customer Operations Manager

Petra Baker

Insights Manager

Manya Craig

Insights Lead – Qualitative

Jo Storry

Insights Lead – Qualitative

Brad Wallwork

Insights Creative

Josh Ryan

Insights Analyst

Evie Strawbridge

Insights Analyst

REAWARDS Winner

Supreme Award for the Most Effective Project of the Year 2023, and Platinum Award in Business to Business category 2023

RANZ member

ESOMAR member

AoG Tier 2 Provider

Policy, research and development

Providing services to agencies to assist in the development and evaluation of public policy initiatives, in the New Zealand context. Research and development includes investigative activities.

Get in touch

Simply fill in your details here, contact one of our team direct, or give us a call on 0800 101 275