Insights Lead – Qualitative
Jo brings more than 25 years experience in consumer insight and strategic planning across Europe, Apec, and the Americas.
Following an early career in technical marketing and broadcasting, Jo moved into consumer insight and planning in NZ and eventually abroad, establishing a London-based international research consultancy. In early 2014 she moved to China, working in vibrant and challenging Asian markets for 6 years. She built qualitative teams and practice and ran a cultural insight unit, creating a bridge between western clients and Asian markets.
Now with her feet firmly on the floor in NZ, she brings experience and perspective to her work with Research First. She has special expertise in brand, communication and design research, market scoping/analysis and cultural insight across a wide range of industry and market categories.