“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson
Acting on feedback from employees and measuring satisfaction are critical to any employee engagement initiative. This in turn will protect your team and establish positive connections with customers.
Employee experience research is only valuable to the organisation if management are accountable for improvements and it is clear what action should be taken. Our projects are underpinned by a collaborative approach that secures buy in across all levels and embeds the research in the organisation. Our statistical analyses then provide practical insights and a focus on accessible reporting will help research lead to action.
Research First’s holistic CX/EX approach combines the customer and employee voices with brand performance measures to identify how to truly optimise customer experience.