Inbound tourism is cautiously optimistic as the borders open, and bookings build. Quoted in Stuff, Tourism Export Council chief executive Lynda Keene says bookings suggest international arrivals might return to 55% to 60% of pre-pandemic levels over the coming spring and summer season. However, with the number of operating tourism proprietors down significantly in the last 12 months and low pay and poor conditions in the tourism and hospitality sectors needing an urgent fix, the domestic tourism market remains critically important.