It’s Official – Our Behaviour has Changed
Some of the lockdown impacts are obvious: three quarters of us travel less than we did a year ago, half are STILL working from home… or remotely more often than not, and two thirds of us are spending more time with our families. Whether we wanted to change our behaviour to this extent, or not, will eventually come out.
That said, reported behaviour change in other areas of our lives does provide strong indicators of semi-permanent shifts in both what we buy and how we buy. There are also positive shifts in wellbeing indicators for big chunks of the population, despite an increase in reported stress.
Conversations around alcohol consumption have peaked in line with mandated behaviours associated with lockdowns.