Engagement in recreation activities is down.

Noting that we are comparing a summer measure to a winter measure, there are also drops in our intentions to spend on paid activities and attractions when compared with January 2021. This is unsurprising given the economic pinch and talk of tougher times ahead, combined with that downturn in recreation engagement.
When comparing similar products within activity and attraction types, the main drivers of choice are still price/value for money, reputation and recommendations from family and friends. Sustainability reasons have seen a significant increase in influence in the last two years.
Download the report here