ANZCO

Brand Perceptions

The Question

ANZCO Foods were keen to rebrand food service products to bring the branding in line with that used in the retail space and needed research to gauge the perceptions of food service customer perceptions and their openness to changed branding.

What did Research First do?

Research First conducted an online survey with ANZCO customers in Australia and New Zealand.

What did we learn?

Research provided clear understanding of customers’ perceptions of the Angel Bay brand

What impact did it make

Evidence from the research meant ANZCO was able to proceed with confidence with their brand update

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