Entries by Brad Wallwork

It gripped the nation for a summer!

Our tracking of Kiwi’s awareness of what’s on down under over the summer just ended reaffirms what we all thought – that the nation’s attention was dominated by the Prada Cup and the America’s Cup. And as Emirates TeamNZ got closer to match point the nation wasn’t just hooked, it was mesmerised. The power of […]

All eyes on us!

SUN, SEA, SURF… AND SPORT! ALL THE HALLMARKS OF A PERFECT KIWI SUMMER.Following on from our dive into the importance of sport to New Zealanders late last year, we thought we’d get an update as to how this is playing out over the summer of 2020/21.If anything, the focus on sport has grown – primarily […]

Destination perceptions

Front of mind perceptions of locations are critical for destination marketing. These show what the potential domestic market believe a location to offer or represent, and can be different from what those in charge of the destination brand say it can deliver.Front of mind destination perceptions are built from first hand visits and experience but […]

Travel and Accommodation

Inbound tourism is cautiously optimistic as the borders open, and bookings build. Quoted in Stuff, Tourism Export Council chief executive Lynda Keene says bookings suggest international arrivals might return to 55% to 60% of pre-pandemic levels over the coming spring and summer season[1]. However, with the number of operating tourism proprietors down significantly in the […]

What is driving perceptions of local government?

This July survey point continues our trend analysis into what is driving perceptions and satisfaction levels for councils across the country.With many councils adopting annual plans in recent weeks, rates increases have been confirmed and have not gone down well. Our results show the biggest increase in the proportions believing the value for money they […]

Public perceptions of gene editing

One of the biggest changes on the horizon for NZ food production is gene editing (CRISPR, or ‘advanced breeding’). It is a given that conversation needs to be happening in this space, but a big question is who should lead it? In recent years, there has been an increase in genetically modified (GM) crops and […]