the importance of sport cover

All Eyes On Us – The importance of sport

SUN, SEA, SURF… AND SPORT! ALL THE HALLMARKS OF A PERFECT KIWI SUMMER. Following on from our dive into the importance of sport to New Zealander’s late last year, we thought we’d get an update as to how this is playing out over the summer of 2020/21.

If anything, the focus on sport has grown – primarily driven by the reality of hosting the America’s Cup and the Black Caps vs Pakistan series. And with the Northern Hemisphere rugby competition coming to a head, the announcement that France is to host the RWC 2023 and the Super Rugby Aotearoa 2021 pre-season hype building, sport has continued to dominate our airwaves, in-boxes and social platforms more than ever.
On social, much of the New Zealand related conversation is being driven out of the UK – perhaps not surprising given the performance of INEOS Team UK and the Brit’s love of cricket.