Is it possible to be too clean and tidy? And is there a secret to achieving lasting behaviour change?
We address these two questions in this edition of The Research Leader, as well as look at why you might want to cancel your gym membership, and pay more attention to what advertisers are really telling you. As always, this Research Leader is full of insights into why people are endlessly interesting. Because at Research First we are so much more than just another research company. We’re sense makers. Our job is to help you make sense of your customers, community, stakeholders, and markets.
Are you tired of hearing about ‘disruption’? And how much drama do you need before you’re crowned a queen?
In this edition of The Research Leader we shine the light of social science on both questions. But this edition also has great stories about the benefits of fidgeting, adding more novelty to your life, and grammar pedantry. As always, it is also full of insights about how attitudes and behaviours are shaped, and why people are endlessly interesting. And don’t forget, if you like the thinking in this newsletter then you’re bound to like working with us.
In this edition of The Research Leader we’ll explore what social science has to say about these questions. But this edition also has great stories about the benefits of butter, and swearing (and why you should probably have a little more of both).
As always, this newsletter is full of insights about how attitudes and behaviours are shaped, and why people are endlessly interesting.
Keep an eye out for cameos by Diderot, Hamlet, and Socrates too…
We usually try to keep the introduction to our newsletters bright and breezy but it’s hard to escape the feeling that, right now, a little more gravitas is needed.
In the time since the last newsletter we’ve been doing our bit, trying to make sense of Trump’s victory and promoting critical thinking. It’s small solace but our great hope is that we’re actually living through a moment of profound pluralistic ignorance. And one day we’ll look back on today and laugh like loons on loon tablets.
Why are personality tests so common when there is so little agreement about what a ‘personality’ is? And is there a really simple way to deal with the consequences of bad habits?
This month’s edition of The Research Leader from Research First answers these lofty questions and many more. As always, it also provides an insight into how our brains colour our views of the world (and our place in it), and highlights the ideas that have caught our attention over the last month or so.
As well as the usual collection of social media, this month we also turned our hand to podcasting. Thanks to the good people at Tandem Studios, Carl Davidson from our team was a guest on their COMMA Podcast to talk about how the insights industry is being disrupted.
How did David Cameron (and so many pollsters) get the Brexit result so badly wrong?
Why is it so hard to answer a simple question such as ‘what is the tallest mountain in the world’? And why do hangovers last so much longer (and hurt so much more) in your 50s? This month’s edition of The Research Leader from Research First answers these questions and many more. As always, it also provides an insight into how our brains colour our views of the world (and our place in it), and highlights the ideas that have caught our attention over the last month or so.